Hardware Podcasts

Why Manufacturing Marketing Is Different and The Event to Support Your Team w/ Wendy Covey

The Manufacturing Executive · 6 Oct 2026 · 24m · Episode 330

What this episode covers

Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76 discuss the fourth annual Industrial Marketing Summit, an event for B2B industrial marketers held in Austin, Texas. They highlight the summit's focus on nuanced topics like reaching technical buyers, AI search, and foundational messaging, alongside new features like the Industrial Marketing Awards. The hosts explain how their competing agencies collaborated to create a unique community and educational experience for isolated manufacturing marketers.

Most relevant to

established companies

Topics

Mentioned

Companies
Gorilla 76, TREW Marketing, Silicon Labs, Storybrand, National Instruments
Also
Industrial Marketing Summit

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