Hardware Podcasts

You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner

The Manufacturing Executive · 30 Jun 2020 · 28m · Episode 2

What this episode covers

Nick Goellner, Sales and Marketing Director at Advanced Machine & Engineering (AME) and partner at the Making Chips agency, explains that industrial content marketing should focus on providing value to the audience rather than self-promotion. He advocates for using 3D CAD models, photorealistic animations, and configurators as the primary content formats for metalworking customers, arguing that these tools save engineers time and transfer psychological ownership of the solution before the sale. Goellner emphasizes that content is everyone's responsibility, not just marketers, and cites Mike Weinberg’s books as essential reading for aligning sales and marketing strategies around 'hunting' for new business.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Advanced Machine & Engineering, Making Chips, Henne Inc., Gorilla 76, Zenger's Industrial Supply Company
Also
New Sales Simplified, Sales Management Simplified

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