Hardware Podcasts

Create Sustainable Growth By Knowing Your Market w/ MJ Peters

The Manufacturing Executive · 30 Jun 2020 · 27m · Episode 3

What this episode covers

MJ Peters, VP of Marketing at Fire Trace International, explains how she rebuilt strategic marketing as a core competency to drive sustainable growth for the $35 million industrial manufacturer. She details the integration of strategic marketing, product management, and communications, highlighting a product rationalization that reduced part numbers from 2,000 to under 500. Peters emphasizes using tangible metrics like inbound pipeline from ideal-fit customers to measure success and advises manufacturing leaders to treat marketing as a serious capital investment by hiring a strong leader first.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Fire Trace International, Halma, Guerrilla 76
Products
The Industrial Marketer

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