Hardware Podcasts

#52 First Hire Series: Marketing with Vanessa Ting

The Startup CPG Podcast · 12 Jul 2022 · 45m · Episode 29

What this episode covers

Vanessa Ting, owner of CPG Growth Partners, discusses the strategic considerations for CPG founders making their first marketing hire. She outlines a framework for building a marketing team across four key buckets: brand management, marketing communications, paid acquisition, and creative. Ting emphasizes the importance of defining a marketing thesis early, using fractional CMOs to establish brand strategy, and the critical need for strong vendor management skills in early hires.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
CPG Growth Partners, Neutrogena, Target, Salty Girl Seafood, Amazon, UNFI
Products
Instagram, TikTok
Tools
Canva

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