Hardware Podcasts

#51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea

The Startup CPG Podcast · 6 Jul 2022 · 37m · Episode 28

What this episode covers

Seth Goldman, co-founder of Honest Tea and CEO of Eat the Change, announces the launch of Just Ice Tea, a new organic bottled tea line, following Coca-Cola's decision to discontinue Honest Tea. He discusses the rapid timeline for production, the strategic importance of fair trade supply chains, and how past business relationships facilitated extended payment terms for the new venture. Goldman also answers listener questions on scaling with mission integrity, navigating low points like owning a bottling plant, and adapting to inflation and supply chain pressures.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Coca-Cola, Eat the Change, PLNT Burger, Beyond Meat, Costco
Products
Honest Tea, Just Ice Tea

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