Hardware Podcasts

#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach

The Startup CPG Podcast · 28 Jun 2022 · 41m · Episode 27

What this episode covers

Jessica Malach, VP of Marketing & Insights at Social Nature, discusses insights from their platform of over one million natural products consumers. She explains how the 'modern wellness consumer' defines health holistically, prioritizing values, local sourcing, and certifications like organic and non-GMO over simple demographics. Malach details how brands can drive trial through online-to-offline campaigns, emphasizing the critical importance of fill rates, good packaging, and strategic channel selection to ensure repurchase.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Social Nature, Whole Foods, Sprouts, Kroger, Walmart, Target, Amazon, Publix
Products
Vega

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