Hardware Podcasts

Ep. 37 - Keeping Sales Up

Open Hardware Manufacturing Podcast · 7 Feb 2025 · 1h 12m

What this episode covers

Lucian Chapar and Stephen Oz of Opulo discuss strategies for maintaining and growing sales for their Lumen pick-and-place machine. They emphasize the importance of identifying customer demographics, using organic social media like YouTube over paid ads, and leveraging analytics to track conversion sources. The hosts also cover the role of professional web design, trade shows, and nurturing existing customers through spotlights and email newsletters.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Opulo, Lumafield, Autolon, Form Labs, Prusa, Hoskevarna, Recon Tools
Products
Lumen, Flipper Zero
Tools
YouTube, Google Analytics

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