Hardware Podcasts

Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke

The Manufacturing Executive · 23 Feb 2021 · 35m · Episode 37

What this episode covers

Chris Luecke, host of Manufacturing Happy Hour and former Rockwell Automation sales professional, explains how sales-focused organizations can adopt marketing tactics to generate leads without trade shows. He advocates for 'micro marketing,' where salespeople use LinkedIn and short-form video content to build relationships and demonstrate expertise. Luecke emphasizes creating timely, human-centric content, such as quick Zoom recordings, to address customer challenges and accelerate trust before pitching products.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Rockwell Automation, Gorilla 76
Products
Manufacturing Happy Hour
Tools
LinkedIn, Sales Navigator, Zoom

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