Hardware Podcasts

BONUS: 4 LinkedIn Tips for Manufacturers

Manufacturing Happy Hour · 20 Apr 2021 · 20m

What this episode covers

Chris Lueck, host of Manufacturing Happy Hour, provides four strategic tips for manufacturers to leverage LinkedIn beyond simple sales outreach. He emphasizes shifting from a self-centered to a customer-centric approach by sharing content that educates, celebrates, or entertains, rather than just posting product updates. Lueck advises using tools like LinkedIn Sales Navigator to connect with prospects by offering genuine compliments rather than immediate pitches, and stresses that timely, reactive content is more valuable than polished perfection. The episode highlights specific examples, including industrial automation memes and a rapid response to a water plant cybersecurity incident, to illustrate effective engagement tactics.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Rockwell automation, Gorilla 76
Tools
LinkedIn Sales Navigator
Also
Joe Sullivan, The Manufacturing Executive, out of controls

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