Hardware Podcasts

Building a Manufacturing Community Online w/ Sam Gupta

The Manufacturing Executive · 20 Apr 2021 · 52m · Episode 45

What this episode covers

Sam Gupta, founder of WBS Rocks and principal consultant at Elevate IQ, explains how B2B manufacturers can build online communities to drive thought leadership and shorten long sales cycles. He argues for neutralizing the product pitch to focus on customer problems, acting as a 'super connector' to provide value, and leveraging specific platforms like LinkedIn, Clubhouse, and Twitter to engage audiences. Gupta details the unique mechanics of each platform, from Clubhouse's live audio rooms to Twitter's hashtag-based chats, emphasizing that understanding platform nuances is critical for ROI.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Elevate IQ, Gorilla, Sweet Fish Media
Products
WBS Rocks
Tools
LinkedIn, Clubhouse, Twitter

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