Hardware Podcasts

066: E-Commerce Platforms for Launching a Consumer Product

Product Startup · 9 Mar 2021 · 27m

What this episode covers

Deirdre Tshien, President of Growth Boss, explains that hardware startups must build a community or 'tribe' organically before attempting to sell, warning that spending money on ads without an established audience is a common and costly mistake. She recommends using Facebook Groups to nurture this audience and leveraging TikTok influencers to create content that serves as effective pattern-interrupting ads for Facebook and Instagram. The discussion emphasizes that even niche products can build a loyal following by solving specific pain points, allowing founders to validate demand and generate revenue through direct-to-consumer channels like Shopify or Amazon.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Growth Boss, Mako Design + Invent
Also
Shopify, Amazon, Facebook, Instagram, TikTok, Pinterest, Clubhouse

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