Hardware Podcasts

How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub

Predictable Designs Podcast · 14 Apr 2022 · 54m · Episode 33

What this episode covers

Ivo Kalburdzhiev, co-founder and CEO of CreatorClub, explains a product market validation process for hardware startups to avoid building unwanted products. He details a funnel using Facebook and Instagram ads to drive traffic to a landing page, where users can sign up or pay a small deposit to reserve a product, such as the DuoBox night-vision camera. Kalburdzhiev emphasizes testing price points, using real product photography over renders, and analyzing metrics like cost per lead and pre-launch metrics to ensure viability before full development. He shares his own past failures, including a failed Kickstarter for an iPad racing wheel and a phone stand, to illustrate the importance of validating demand early.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
CreatorClub
Products
Juicero
Tools
Landingi, Google Analytics, GetResponse, Typeform
Also
Kickstarter, Indiegogo, Facebook, Instagram, Stripe, Prelaunch.com

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