Hardware Podcasts

How to Build an Audience for Your Product with Craig Rettew

Predictable Designs Podcast · 2 Jun 2021 · 54m · Episode 32

What this episode covers

Craig Rettew, founder of Zepto Industries and an electrical engineer, discusses his journey from corporate roles at FLIR Systems to launching his own product, the Stomp Switch, a wired USB foot pedal for media control. He explains his strategy of building an audience through YouTube, guest blogging, and Facebook ads before finalizing the product, emphasizing the importance of validating a niche market early. Rettew highlights the challenges of component shortages and the need to balance engineering services with product development, advocating for using crowdfunding like Kickstarter as a market validation tool rather than just a funding source.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Zepto Industries, FLIR Systems
Products
Stomp Switch
Also
Kickstarter, UCF, Arduino, Medium, Hardware Academy

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