Hardware Podcasts

217: Using Crowdfunding for Real Customer Feedback on Your Invention

Product Startup · 14 Mar 2024 · 19m

What this episode covers

Yuri Dvoinos, founder of 15 companies including the maker of the Jammy portable guitar, explains how he used crowdfunding primarily for customer feedback rather than just capital. He details how the Jammy Guitar's first Indiegogo campaign raised $250,000, providing high-quality validation from backers that helped identify music professionals as the core target segment. Leveraging this feedback, Dvoinos launched a second campaign for the Jammy EVO on both Kickstarter and Indiegogo, raising $500,000 by refining the product for that specific niche and reducing costs. He emphasizes the importance of authentic, user-generated content in marketing and the strategic advantage of using crowdfunding to validate product-market fit before scaling production.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Clario, Mako Design
Products
Jammy Guitar, Jammy EVO
Also
Indiegogo, Kickstarter, Amazon

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