Hardware Podcasts

#012 - Feel the beat - creating the world’s first wearable device for musicians, with Florian Simmendinger of Soundbrenner, Germany - Hong Kong

The Hardware Entrepreneur · 8 Feb 2017 · 34m

What this episode covers

Florian Simmendinger, co-founder and CEO of Soundbrenner, explains how the company created the world’s first wearable smart metronome for musicians. He details the journey from prototyping in Berlin to moving to Hong Kong for manufacturing access, and the strategic decision to use Indiegogo to validate product-market fit and raise $250,000 in pre-orders. Simmendinger discusses the subsequent $2 million in seed funding, the importance of building an audience before launch, and the cultural differences between German skepticism and American optimism in business.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Soundbrenner
Products
Soundbrenner Pulse
Also
Indiegogo, Kickstarter, Brink, Ableton Live, Logic Pro, Pro Tools, Shenzhen, Hong Kong, Berlin

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