Hardware Podcasts

16: 3,841

Thoroughly Considered · 10 Aug 2016 · 27m · Episode 16

What this episode covers

Dan Provost and Tom Gerhardt of Studio Neat discuss their highly successful Kickstarter campaign for the Glyph 2, which raised $176,000 from 3,841 backers. They explain that the product's success stems from its familiarity and the brand's existing audience, allowing them to utilize cost-effective injection molding at scale. The founders detail their manufacturing strategy with partner Premiere Source, noting how higher volumes justify the tooling costs and enable better quality control for components like the wood handle. They also reflect on how the campaign's success validates their strategy of serving their core photography audience rather than spreading too horizontally.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Premiere Source
Products
Glyph 2, Obi, Neat Ice Kit
Also
Kickstarter, Derek Fireball, Gruber, Boing Boing, Tech Crunch, Mac Stories, Kickstall

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