Hardware Podcasts

085: Scaling Your Product Up After Crowdfunding

Product Startup · 21 Jul 2021 · 32m

What this episode covers

Ben Drury, founder of Yoto Play, explains how the company used a Kickstarter campaign to validate demand and raise $17 million in Series A funding. Drury details the transition from a Raspberry Pi Zero W-based prototype to a scalable product, leveraging early user feedback to refine the hardware and software. He emphasizes treating the initial 750-unit run as a stepping stone to gather data, attract investment, and build a community, rather than focusing on immediate profitability. The episode highlights the importance of unit economics, subscription revenue from Yoto Cards, and maintaining strong customer relationships during scaling.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Yoto, 7 Digital, BlackBerry, Samsung, LG, QNX, Mako Design + Invent
Products
Yoto Play
Chips
Raspberry Pi, Raspberry Pi Zero, Raspberry Pi ZeroW
Also
Kickstarter

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