15: The New Glif

Thoroughly Considered · 18 Jul 2016 · 35m · Episode 15

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat launch the Kickstarter for the new Glif, a smartphone mounting system that evolved from a simple tripod mount into a versatile handheld grip. Host Myke Hurley reviews the product just before launch, praising its quick-release mechanism, triple tripod mount points, and affordable $50 price point for the full set. The founders discuss their decision to manufacture in the US to ensure quality and speed, while reflecting on the lessons learned from their previous failed crowdfunding campaign, the Obi. Five hours into the campaign, the project is already over 50% funded, validating their strategy of focusing on product design over aggressive marketing.

Mentioned

Companies
Studio Neat, Relay FM
Products
Glif, Obi
Also
Kickstarter

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