Hardware Podcasts

#054 - Kickstarter Pre-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA

The Hardware Entrepreneur · 9 May 2018 · 55m

What this episode covers

Joey Atlas of SCULPTAFIT Global explains how he self-funded the development of a versatile home gym machine that challenges the traditional 'no pain, no gain' fitness philosophy. He details the journey from prototyping with a Pennsylvania fabricator to finding a US-based industrial steel manufacturer for serial production after initial partners scaled down. Atlas also discusses his strategy for launching the product via Kickstarter to leverage algorithmic visibility and his target audience of time-challenged families.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
SCULPTAFIT Global, PepsiCola
Also
Kickstarter, Stephen Key, geniushome.com

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