Hardware Podcasts

#053 - Which one to choose - b2b or b2c for hardware startups, with Balint Horvath, your host, Switzerland

The Hardware Entrepreneur · 25 Apr 2018 · 14m

What this episode covers

Balint Horvath, host of The Hardware Entrepreneur, explains his decision to join the hardware startup IRSweep, a company producing high-end IR spectrometers, to gain firsthand experience in the B2B sector. He contrasts the complex, multi-stakeholder sales cycles of B2B models with the faster, emotional decision-making of B2C, using examples like DJI and Square. Horvath argues that B2B hardware is increasingly favored by investors because it creates 'must-have' products with higher barriers to entry and better margins than commoditized consumer goods.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
IRSweep, DJI, Square
Also
Kickstarter

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