Hardware Podcasts

141: Product Sales Process for Hardware Startups

Product Startup · 14 Sept 2022 · 29m

What this episode covers

Scott Brogan, founder of Company Expert, explains how hardware startups can build a structured B2B sales process to sell to wholesalers and retailers. He emphasizes starting with clear goals, identifying target companies and key decision-makers, and leveraging the credibility of partners to accelerate growth. Brogan advises documenting objections, maintaining enthusiasm, and using storytelling to differentiate new brands from established competitors. The discussion covers the transition from conscious incompetence to unconscious competence in sales through repeated practice and process refinement.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Company Expert, Mako Design + Invent
Tools
LinkedIn, Google, Class Door
Also
Fortune 500, Kickstarter, Indiegogo

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