Hardware Podcasts

#020 - Executing lean and agile retail growth for your startup or SME, with Benjamin Ertl of Retailbound, USA

The Hardware Entrepreneur · 5 Apr 2017 · 25m

What this episode covers

Benjamin Ertl, Director of Business Development at Retailbound, explains how his company acts as an outsourced retail team for hardware startups, managing 'sell-through' and channel management to keep products on shelves. He details Retailbound's 'Managed Retail Marketing' service, which costs $800 a week plus commissions, helping international clients navigate complex retail environments without hiring full-time staff. Ertl advises startups to adopt a 'slow burn strategy,' focusing on online channels and specialty retailers first to build sales history before pursuing big-box stores like Best Buy or Walmart. He also discusses the importance of retail coaching for early-stage companies and the cultural adaptations required when working with global clients from regions like Russia, Hong Kong, and Germany.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Retailbound, Best Buy, Walmart, Target, Amazon
Also
Indiegogo, Tools of the Titans, The 4-Hour Workweek

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