Hardware Podcasts

094: How New Startup Products Get Into Big Retailers

Product Startup · 22 Sept 2021 · 21m

What this episode covers

Yohan Jacob, Founder and President of RetailBound, explains how emerging hardware brands can secure placement in major retailers like Best Buy and Walmart. He outlines the critical differences between institutional retail and marketplaces, emphasizing that retailers look for unique products, sufficient capitalization, and responsive teams. Jacob details the three key metrics buyers evaluate: revenue/profitability, past sales history, and marketing plans to drive awareness. He also stresses that getting into retail is just the beginning, requiring aggressive post-sale marketing to ensure sell-through and long-term success.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
RetailBound, Best Buy, Walmart, Amazon, Sears, Office Max, Target, Mako Design + Invent

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