Hardware Podcasts

#034 - How next-generation retail looks like, with Vibhu Norby of b8ta, USA

The Hardware Entrepreneur · 2 Aug 2017 · 37m

What this episode covers

Vibhu Norby, co-founder of b8ta and former Nest engineer, explains how his company is reversing the decline of brick-and-mortar retail by treating stores as software-powered platforms for hardware brands. He details the conflict of interest between traditional retailers and brands, describing b8ta’s model where brands retain 100% of sales revenue while paying a subscription fee for access to b8ta’s data analytics and customer engagement tools. Norby discusses the critical importance of the 'demo-to-sale' conversion rate, the mistakes made during b8ta’s early validation phase, and the necessity of planning for rapid success to avoid operational bottlenecks.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
b8ta, Nest, JCPenney, Macy's, Sears, RadioShack, Apple Store, Best Buy, Amazon, Samsung, Nintendo, Lowe's
Tools
Salesforce
Also
Blue Nowhere

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