Hardware Podcasts

111: Selling & Growing Your Product at Retail Stores

Product Startup · 26 Jan 2022 · 26m

What this episode covers

Yohan Jacob, founder of RetailBound, explains how emerging hardware brands can scale sales after securing retail placement with major chains like Walmart, Best Buy, and Costco. He outlines three critical KPIs for buyers—top-line revenue, profit, and inventory turns—and details strategies to drive them, including marketing, sales associate training, and planogram compliance. Jacob emphasizes that early-stage companies should prioritize revenue growth and market share over immediate profitability, leveraging local PR and 'guerrilla marketing' to build momentum before expanding nationally.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
RetailBound, Walmart, Best Buy, Costco, Sears, OfficeMax, Peloton, Fitbit, Spire
Also
Nasdaq

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