Hardware Podcasts

#047 - RERUN - How next-generation retail looks like, with Vibhu Norby of b8ta, USA

The Hardware Entrepreneur · 31 Jan 2018 · 38m

What this episode covers

Vibhu Norby, co-founder of b8ta, explains how his software-powered retail platform addresses the conflict of interest between hardware brands and traditional retailers. He details b8ta's four-step customer journey analytics—impressions, discovery, demo, and sales—and contrasts this with the slow, margin-heavy traditional retail model. Norby also discusses the validation process for b8ta, noting the mistake of failing to secure Letters of Intent, and shares lessons on planning for success to avoid operational bottlenecks during early scaling.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
b8ta, Nest, Best Buy, JCPenney, Macy's, Sears, RadioShack, Bulletin, Colony, Backer Stores, Lowe's
Products
Apple Store
Tools
Salesforce
Also
Phil Rob, Benjamin Ertl

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