Hardware Podcasts

080: How to Maximize Your Product's Sales in Retail Stores

Product Startup · 16 Jun 2021 · 27m

What this episode covers

Blair Severn, founder of Enabling Ideas and former national manager for Sony Stores, explains how hardware startups can maximize retail sales by designing products and displays that align with retailer traffic flow and 'power nodes.' He advises creators to differentiate SKUs for specific channels, leverage emotional triggers through tactile experiences, and collaborate with buyers on display footprints to secure high-margin, high-visibility placement. Severn emphasizes that success requires understanding whether a product is an intent-based or add-on purchase and tailoring the in-store experience to drive the final purchasing decision.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sony Stores, Enabling Ideas, Mako Design + Invent, IKEA, Walmart, Amazon, Indigo, Kickstarter

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