Hardware Podcasts

079: How To Start Selling Your Product Then Scale

Product Startup · 9 Jun 2021 · 40m

What this episode covers

Jan Cavelle, founder of Jan Cavelle Furniture Company and author of 'Scale for Success', explains how she built a multi-million dollar furniture business by starting with direct B2B phone sales and identifying market gaps through customer listening. She details the transition from a cottage industry to a scaled operation, emphasizing the critical importance of implementing CRM systems and operational processes early to avoid complexity and data loss as the team grows. Cavelle argues that building a great product based on customer feedback is the foundation for successful scaling, while maintaining creative freedom through structured but flexible systems.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Jan Cavelle Furniture Company, Mako Design + Invent, Bloomsbury Publishing
Also
Scale for Success, Amazon, Barnes & Noble

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