079: How To Start Selling Your Product Then Scale
Jan Cavelle, founder of Jan Cavelle Furniture Company and author of 'Scale for Success', explains how she built a multi-million dollar furniture business by starting with direct B2B phone sales and identifying market gaps through customer listening. She details the transition from a cottage industry to a scaled operation, emphasizing the critical importance of implementing CRM systems and operational processes early to avoid complexity and data loss as the team grows. Cavelle argues that building a great product based on customer feedback is the foundation for successful scaling, while maintaining creative freedom through structured but flexible systems.