Hardware Podcasts

Advice Line with Jon Stein of Betterment

How I Built This · 5 Feb 2026 · 46m

What this episode covers

Jon Stein, founder of Betterment, joins host Guy Raz to advise three founders on scaling physical product businesses. Dan from Heretic Yerba seeks guidance on prioritizing growth channels for yerba mate products, Mike from MTS Woodworking asks about expanding his custom furniture business without excessive debt, and Maggie from Floofball discusses managing rising customer acquisition costs for her soccer-themed dog toys. Stein emphasizes focusing on one primary growth engine, raising prices to improve margins, and leveraging wholesale channels for scale while maintaining brand connection.

Most relevant to

early-stage companies and founders before launch

Topics

Mentioned

Companies
Betterment, Heretic Yerba, MTS Woodworking, Floofball, Chewy, Guayaki, U.S. Bank, Liquid Death

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