Hardware Podcasts

078: Selling Products Direct to End-Users via Shopify

Product Startup · 2 Jun 2021 · 25m

What this episode covers

Tom Patterson, founder of WKND Digital and multiple e-commerce brands, explains why hardware startups should prioritize direct-to-consumer sales via Shopify to own the customer relationship and control margins. He outlines a strategy of launching with high margins to fund aggressive advertising, arguing that even a 10% product improvement justifies a significantly higher price point to outspend competitors. Patterson emphasizes that starting high allows for future discounts and easier negotiations with major retailers like Walmart, whereas starting low makes price increases nearly impossible.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
WKND Digital, Mako Design + Invent, Walmart
Products
Lulu Lemon
Tools
Shopify
Also
Amazon

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