Advice Line with Miguel McKelvey of WeWork

How I Built This · 5 Mar 2026 · 44m

What this episode covers

WeWork co-founder Miguel McKelvey joins host Guy Raz to advise three founders on scaling their physical product businesses. He advises Jane Barthell of Copa Threads on storytelling to justify high prices, Melissa Jensky of Good Grief on SEO and direct mail for care packages, and Lee Wright of The History List Store on leveraging podcasts and niche content to lower customer acquisition costs.

Most relevant to

founders before launch and early-stage companies

Topics

Mentioned

Companies
WeWork, American Giant, Banana Republic, Chewy, Nike, Microsoft Gates Foundation, U.S. Bank
Products
Copa Threads, Good Grief, The History List Store

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