Advice Line with Pete Maldonado of Chomps

How I Built This · 2 May 2024 · 50m

What this episode covers

Pete Maldonado, co-founder and co-CEO of Chomps, advises three founders on scaling their physical product businesses. He counsels Jennifer Ballin of Badass Bagels on navigating the complexities of CPG retail, including slotting fees and trade spend, while advising Brandi Shelton of Just Add Honey Tea Company to leverage its premium story and target Whole Foods before big-box retailers. Finally, he encourages Jake Meyer of Annie Alaska to prioritize direct-to-consumer sales through relentless door-knocking and authentic storytelling to build a stable customer base for his wild salmon business.

Mentioned

Companies
Just Add Honey Tea Company, Annie Alaska, Trader Joe's, Whole Foods, U.S. Bank
Products
Chomps, Badass Bagels
Also
Squarespace

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