Dhar Mann Studios: Dhar Mann

How I Built This · 29 Apr 2024 · 1h 24m

What this episode covers

Dhar Mann, founder of Dhar Mann Studios, recounts his journey from a series of business failures—including a mortgage company, a medical marijuana supply store, and a Ponzi scheme investment—to building a massive digital media empire. He explains how he pivoted from a cosmetics brand to creating bite-sized morality tale videos, initially struggling on Facebook before finding massive success by adapting his format for YouTube. Mann details the scaling of his operation from a living room to a 40,000-square-foot Burbank studio, the financial realities of ad revenue, and his decision to remain independent rather than sell to a private equity firm.

Mentioned

Companies
Dhar Mann Studios, U.S. Bank, Davis Marketing Services, California Real Estate Services
Products
Live Glam, Dress Your Face Live, Kylie Cosmetics
Also
Facebook, YouTube, Nick Jessawala, Tony Robbins, Prince EA, Jay Shetty, Lewis Howes, Disney Plus, Netflix, Universal Studios, Disney, Pixar

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