Hardware Podcasts

#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome

The Startup CPG Podcast · 11 Mar 2025 · 56m · Episode 130

What this episode covers

Lisa Mastela of Bumpin Blends, Ben Bacon of Lentiful, and Jack & Tessa Schrupp of Drink Wholesome discuss bootstrapping their CPG brands without external venture capital. They detail scrappy operational tactics, such as Lisa's use of Amazon employee shipping rates and dry ice relationships, Ben's hiring of student designers and university food labs, and the Schrupps' reliance on practitioner relationships and word-of-mouth marketing. The founders share how they achieved significant revenue growth while maintaining control and profitability through lean teams and strategic cost management.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Amazon, Mattel, Walmart, Target, Whole Foods, Erewhon, Jamba Juice, Hatch, Oregon State Food Innovation Center, Bob's Red Mill
Products
Bumpin Blends, Lentiful, Drink Wholesome, Barbie
Tools
Settle
Also
Tim Ferriss, Reese Witherspoon, Dua Lipa, Miranda Kerr, Chrissy Teigen

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