Hardware Podcasts

Live From The HIBT Summit: Stacy Madison of Stacy's Pita Chips

How I Built This · 12 Mar 2020 · 12m

What this episode covers

Stacy Madison, co-founder of Stacy's Pita Chips, explains how she and her husband Mark bootstrapped a snack empire from a Boston sandwich cart without a business plan or outside capital. She details the pivot from gourmet stores to securing a massive Trader Joe's account, which provided the cash flow to fund growth and avoid selling to food conglomerates. Madison also discusses the personal toll of scaling the business and her current venture, B-Bold Energy Bars, where she is applying those hard-won lessons to a new startup.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Trader Joe's, Whole Foods, Frito Lay, Quaker, Jim Beam
Products
Stacy's Pita Chips, B-Bold

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