Hardware Podcasts

Founder Feature: Becca Wright of Piedmont Pennies

The Startup CPG Podcast · 17 Jan 2025 · 33m · Episode 112

What this episode covers

Becca Wright, founder of Piedmont Pennies, explains how she turned her grandfather's North Carolina cheese cracker recipe into a bootstrapped CPG brand now sold in 35 states. She details the decision to self-manufacture to protect product quality, describing the transition from hand-pinch production to semi-automated packaging and the challenges of finding affordable commercial real estate. Wright also discusses her retail strategy, focusing on boutique and gifting channels rather than mass grocery, and her use of grants to fund early equipment purchases.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Deloitte Consulting, Facebook, Whole Foods, Total Wine
Products
Piedmont Pennies
Also
UNC Chapel Hill, Fancy Food Show, Good Morning America, North Carolina Chamber

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