Hardware Podcasts

#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)

The Startup CPG Podcast · 14 Jan 2025 · 34m · Episode 111

What this episode covers

Sean Goldsmith, co-founder and CEO of The Zero Proof, the largest online retailer for adult non-alcoholic beverages, discusses the booming NA market, driven by wellness trends, Dry January, and the impact of Ozempic on alcohol cravings. He explains that while beer dominates the category by volume, spirits and RTDs are growing fastest, with millennial women currently leading adoption. Goldsmith details The Zero Proof’s evolution from a blog to a dominant DTC platform, outlining their wholesale requirements, including high margins, SRP adherence, and marketing investment from brands like Athletic Brewing, Oddbird, and Ish.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
The Zero Proof
Products
Athletic Brewing, Guinness Zero, Oddbird, Ish, Seed Lip, Ritual, Olipop, Poppy

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