Hardware Podcasts

259 - It's definitely NOT beer with Not Beer founder Dillon Dandurand

People of Packaging · 1 May 2024 · 31m

What this episode covers

Dillon Dandurand, founder of Not Beer, explains how he launched a zero-carb, zero-alcohol sparkling water in Dallas, Texas, leveraging his background at Brazi Bites and Jack Black. He details the operational challenge of sourcing a full truckload of 155,600 tall boy cans to meet minimum order quantities, opting for a turnkey manufacturer to simplify logistics. Dandurand discusses the brand's humorous packaging design, which mimics beer aesthetics, and his strategy of using sampling and influencer marketing to drive retail distribution in Texas before expanding nationally.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Brazi Bites, Jack Black, Crown, Ball, Graphic Packaging, Ardagh
Products
Not Beer, Liquid Death, Bud Light

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