Hardware Podcasts

Founder Feature: Spencer Hoddeson, Gay Water

The Startup CPG Podcast · 27 Dec 2024 · 36m · Episode 103

What this episode covers

Spencer Hoddeson, founder and CEO of Gay Water, explains how he leveraged his background in media and tech to launch a mission-driven canned vodka soda brand aimed at increasing queer representation in the alcohol industry. He details the product development process, including working with a co-packer and a queer Japanese Hawaiian designer to create vibrant, Nickelodeon-inspired packaging that stands out on shelves. Hoddeson discusses the challenges of navigating alcohol distribution, starting with a difficult direct-to-consumer launch before expanding into off-premise retail channels like Total Wine across New York, New Jersey, and California. He also shares personal strategies for managing founder stress and imposter syndrome, emphasizing prioritization and the importance of positive customer feedback.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Total Wine, Direct Consumer, Yahoo, NBC
Products
Gay Water, Good Boy Vodka, Crooked Owl, Spire
Also
Shark Tank, Mark Cuban, Kylie Jenner

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