Hardware Podcasts

#175 - E-Comm Wizards: David Fudge of Aplós

The Startup CPG Podcast · 24 Dec 2024 · 55m · Episode 106

AI in practice: one real use of AI described

What this episode covers

David Fudge, co-founder and CEO of Aplós, discusses building a premium non-alcoholic spirits brand by leveraging his prior experience scaling Bonobos. He details the product development process involving mixologist Lynette Marrero, the strategic focus on high-end e-commerce, and specific marketing tactics like niche influencer gifting and AI-driven creative optimization. Fudge also shares lessons on low-ROI mistakes, such as poorly optimized Connected TV ads, and outlines the essential tech stack for modern DTC brands.

AI in practice

Where this conversation describes AI being used to build or deliver a product. Part of the AI in practice tracker.

Marketing & salesButter

The company uses Butter to generate dozens of creative iterations from existing assets for advertising testing, significantly reducing the time required to produce variants compared to previous manual methods.

“Specific to Creative, there's a new tool called Butter that allows you to root really pretty seamlessly, create like dozens and dozens of iterations of creative for testing with your assets in a much more seamless way than it would have just taken days and days of time before.”

David Fudge ·

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Bonobos, Aesop, Pure Magenta
Products
Aplós, Noom, Olipop, Imlib, Grey Goose, Kettle One
Tools
Klaviyo, Yotpo, Shopify, Fermat, Butter, Figma, ChatGPT
Also
Lynette Marrero, Speed Rack, James Beard, TikTok, Meta, Google, Hulu, Max, Netflix, Erewhon, JLo, Joan Didion

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