#175 - E-Comm Wizards: David Fudge of Aplós
David Fudge, co-founder and CEO of Aplós, discusses building a premium non-alcoholic spirits brand by leveraging his prior experience scaling Bonobos. He details the product development process involving mixologist Lynette Marrero, the strategic focus on high-end e-commerce, and specific marketing tactics like niche influencer gifting and AI-driven creative optimization. Fudge also shares lessons on low-ROI mistakes, such as poorly optimized Connected TV ads, and outlines the essential tech stack for modern DTC brands.