Hardware Podcasts

#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News

The Startup CPG Podcast · 28 Feb 2023 · 47m · Episode 58

What this episode covers

Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur, explains how her publication covers the CPG industry, from editorial calendars to trade show coverage. She outlines best practices for founders pitching the press, emphasizing concise emails, media kits, and press releases with quotable content. The episode also covers her strategy for navigating large trade shows like Expo West and reviews G's Dry Hard Ginger Beer, a Shelfie Award winner.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Food Business News, Food Entrepreneur, Sazam Publishing Company, Milling and Baking News
Products
G's Dry Hard Ginger Beer, Chubby, tbh, Oat Haus, Mmmly, Dream Pops, Olipop, Forij, Aura Bora

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