Hardware Podcasts

64 - Deborah Corn, The Intergalactic Ambassador to the Printerverse!

People of Packaging · 22 Jun 2021 · 52m

What this episode covers

Deborah Corn, founder of Print Media Center and host of 'Podcasts from the Printerverse,' discusses her journey from advertising production to becoming an industry connector through community initiatives like Project Peacock and Girls Who Print. She explains how she identified a knowledge gap between commercial printers and brand clients, leading her to launch a podcast platform that focuses on applications and business results rather than technical press specifications. Corn details the strategic shift of commercial printers into short-run packaging, such as folding cartons and subscription boxes, to escape the volatility of direct mail, while emphasizing the importance of authenticity, sustainability, and personal branding in building long-term B2B relationships.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sherwin Williams
Also
Print Media Center, Project Peacock, Girls Who Print, Drupa, Graph Expo

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