Hardware Podcasts

63 - Marian Leitner-Waldman from Archer Roose Wines

People of Packaging · 15 Jun 2021 · 47m

What this episode covers

Marian Leitner-Waldman, co-founder and CEO of Archer Roose Wines, explains how the brand pivoted from on-premise distribution to direct-to-consumer e-commerce during the pandemic by leveraging its aluminum can format. She details the 'People, Place, Profile, Practice' framework used on their packaging to democratize wine education and highlight sustainability, noting that 70% of the wine industry's carbon footprint comes from packaging. Leitner-Waldman argues that cans preserve freshness better than glass for the 97% of wine consumed within 72 hours and simplify logistics by eliminating the need for corks and complex labeling.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Archer Roose Wines, IOPP, JetBlue, Instacart, Wegmans, H-E-B, Coca-Cola, Pepsi, Unilever

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