Hardware Podcasts

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

How I Built This · 26 Oct 2020 · 1h 10m

What this episode covers

Robin McBride and Andréa McBride John, founders of the McBride Sisters Collection, explain how they pivoted from importing New Zealand wine to launching their own brand after a 2016 offer from Kroger. They detail the intense 90-day process of sourcing grapes, blending wines, and securing national distribution to meet the retailer's deadline. The sisters also discuss the creation of their signature 'Black Girl Magic' wine, the strategic pivot to direct-to-consumer sales during the pandemic, and their long-term goal of owning vineyards and a tasting room to diversify the wine industry.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Kroger, Diageo, SuperValu
Products
McBride Sisters Collection, Black Girl Magic, She Can
Also
Essence Festival

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