Hardware Podcasts

Founder Feature: Brenna Turner and Joey Labes of Sake High!

The Startup CPG Podcast · 30 May 2025 · 38m · Episode 156

What this episode covers

Brenna Turner and Joey Labes, co-founders of Sake High!, discuss building a premium sake brand that bridges Japanese tradition with modern U.S. consumption habits. They detail the launch of their innovative Sake Hard Teas, the challenges of international sourcing from Japanese breweries, and their grassroots marketing strategy focused on community and education. The founders also share insights on navigating alcohol distribution, managing a couple-founded startup, and expanding their product line beyond traditional sake.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Aviator Nation, Ro Caviar, Dumpling Daughter, La Sorted's Pizza, Crudo
Products
Sake High!, White Claw, High Noon, Twisted Tea
Also
Griffin Goodman

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