Hardware Podcasts

62 - Shawn P. Welch from Hi Cone

People of Packaging · 1 Jun 2021 · 35m

What this episode covers

Shawn P. Welch, VPGM of Hi Cone at ITW, discusses his career transition from CPG giants like Kellogg's and Sara Lee to packaging, emphasizing the need to integrate packaging design early in product development to drive brand differentiation. He explains Hi Cone’s role in providing efficient plastic film packaging solutions that protect products while minimizing material use, arguing against the demonization of effective materials like LDPE which prevent food waste. Welch highlights the company’s sustainability initiatives, including the creation of a supply chain for post-consumer recycled content and the 'Ring Recycle Me' program to close the loop on ring carrier recycling.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Hi Cone, ITW, Kellogg's, Sara Lee, Owens-Illinois, Avangard Innovative, Retail Aware
Products
Ring Recycle Me

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