Hardware Podcasts

#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts

The Startup CPG Podcast · 1 Jul 2025 · 54m · Episode 166

What this episode covers

Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, and Andy Kurtts, founder of Buttermilk Creative, discuss the technical and design aspects of CPG packaging. Valenti-Jordan explains how to protect products from oxygen, moisture, and shipping damage, while advising founders to use standard packaging formats to keep co-manufacturing costs low. Kurtts details how to balance shelf standout with category norms, using examples like Graza and NoBull to illustrate successful format choices. The guests emphasize that packaging must align with brand promises, comply with regulations, and support marketing goals from the earliest stages.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Catapult Commercialization Services, Buttermilk Creative, Canworks, Belmark, Stranger and Stranger
Products
Graza, NoBull, Leisure Hydration, Midday Squares, Justice Tea, Actual Veggies

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