Hardware Podcasts

83 - Talking experiential and holistic design with Brandon and Ivan from Handsome.is

People of Packaging · 9 Nov 2021 · 47m

What this episode covers

Brandon Termini and Ivan Alonso, from the Austin-based holistic design agency Handsome, discuss their work redesigning the brand and packaging for Snap Kitchen. They explain how they approach packaging as part of a broader customer journey, addressing challenges like microwave-safe materials, clear labels for settling juices, and sustainable unboxing experiences. The conversation highlights the tension between creative vision and manufacturing constraints, emphasizing the importance of physical prototyping and collaboration with vendors to solve complex logistical and aesthetic problems.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Handsome, Snap Kitchen, Meyers Printing, Whole Foods, Blue Apron, Latin Works

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